African Americans are some of the most influential consumers in the United States, driving over $1.8 trillion in annual spending power. From fashion to beauty, food, travel, and entertainment, African American culture sets the tone for what’s popular worldwide. Yet while our dollars shape global trends, too often those same dollars leave our community the moment they’re spent. The result is a cycle where we power everyone else’s wealth while limiting our own.
At a time when the U.S. economy feels shaky—with inflation, job loss, and shrinking safety nets—every dollar spent in Black-owned businesses multiplies twice. Once in creating revenue for the business itself, and again in recycling that revenue back into the community through jobs, contracts, and mentorship. When Black women in particular are losing jobs in 2025 at disproportionate rates, shifting spending into our own ecosystem isn’t just good economics—it’s survival and strategy.
SpadesLife exists to remind us of this truth. By choosing to support one another, we rewrite the rules of wealth creation. Consumer power becomes community power, and community power becomes generational wealth.